How AR enhances the experience of Online Shopping? | Sanjay Pasari

When you use Snapchat's lens carousel, you're met with a selection of filters that enable you do everything from donning a flower crown to dancing with a hotdog to smoothing out your complexion. Snapchat users have used lenses to make hilarious or glam photographs and videos to send to their friends for years, but recently augmented reality (AR) shopping lenses have become increasingly popular.

Users of the app may personalize and visually try on a pair of Nike Air Force 1s in one AR-powered buying experience. The brand-sponsored filter asks you to scroll through and modify 13 different aspects of the sneakers' color and texture (you can select from hues like Magic Flamingo, Blue Void, and Honeycomb) before pressing the “try on” button to view a virtual 360-degree overlay of how they would appear on your feet. If you like what you see, you may immediately buy the pair you designed by clicking “shop now”. A frequent Nike buyer, commented that he is flattered with the AR feature and now the confusion of how the product looked on me is over. Now I can try everything without visiting the store or before buying product.  

The future of internet buying is undoubtedly augmented reality (AR) purchasing. This ground-breaking technology has a lot to offer e-tailers. The following are some wonderful advantages of AR in e-commerce in 2022:

1: Personalizes Online Purchasing  

Customers' online shopping experiences may be made more unique by using augmented reality in e-commerce. Customers will discover features that would address the issues with online shopping, such as tools that let them see how the garments fit them, display the sizes that would work for them, or display the real size of a product in their area. Customers could even view themselves in all the outfits to choose which ones would look best on them, as opposed to an online store showing mannequins wearing the clothing. As a result, the degree of personalization is likely to boost both sales and the online store's conversion rates.

2: Increase Conversion Rates

Improved conversion rates are one of the most notable advantages of augmented reality in e-commerce. If users have a clearer understanding of the product they are going to purchase, they are more likely to convert. The use of augmented reality in e-commerce enables store owners to provide customers with a more immersive and compelling product experience, increasing conversion rates.

3: Lower Return Rates

According to research, many customers have returned the things they purchased because they were defective or damaged. Another group of customers returned the items because they did not match the website's description. Therefore, by letting customers select the ideal product for their requirements, the use of augmented reality in e-commerce may drastically lower return rates.

E-commerce is an area that is expanding. With the development of digital technology, e-commerce is making buying and selling easier for the average person, and with the arrival of augmented reality (AR), it is becoming more engaging.

A majority of the main e-commerce businesses, including Alibaba, Amazon, Shopify, Flipkart, etc., have acquired and are integrating augmented reality into their offerings. Alibaba began developing services for virtual and augmented reality as part of its e-commerce user experience in 2018.

Major merchants and customers now favor an augmented reality-enhanced e-commerce experience over a traditional e-commerce one. More engaging shopping experiences are preferred by younger generations. According to study, compared to 14% of customers in prior generations, 30% of millennial and Gen Z consumers desire more online purchasing experiences to combine AR and VR technologies.

In order to give customers an immersive experience, augmented reality is used in online shopping. This enables customers to interact with items in real time while being in their own location. Additionally, businesses may use AR to engage clients even after they've made a purchase by informing, connecting, and interacting with them.