How AR and VR changed the Game of Gaming Industry? | Sanjay Pasari

The gaming industry has developed since its infancy. Today's gaming transcends age and social status restrictions, gender norms, and gender roles to provide something for everyone. The video game business is prime for augmented reality (AR) and virtual reality (VR) applications due to the enormous possibilities to gain brand exposure and customer loyalty. As seen by gear sales and software investments, the VR and AR market has given a completely new dimension to the games industry for the first time, expected to generate over $7.5 billion in revenue in 2020.

While some businessmen like James Warren want to utilize VR and AR for their businesses as a marketing tool for their games and brands, many are looking to the technology to create fresh, immersive experiences.

Benefit of Virtual Reality in Games

The way people play video games is changing thanks to virtual reality. It expands this field into entirely new dimensions. The VR experience having the potential to be very similar to what you encounter in the real world adds to the thrill. You may, for instance, stroll across a virtual countryside while inhaling the flowery scents and feeling the breeze in your hair. Here are a few other advantages of VR gaming.

Players may enjoy all the excitement of conventional games while staying physically active thanks to VR technology.

Virtual reality games encourage player interaction. VR offers countless chances for social interaction, in contrast to traditional gaming, which necessitates that the participant be physically present in the same room. Users establish greater connections and relationships with one another.

Young people now play video games online more and more, and VR gaming enables them to go to gaming events with pals. Virtual reality and video games may not always conflict with one another. By combining the two technologies, new and potent gaming applications may become possible.

Benefits of Augmented Reality in Games

1. Players have the option to act differently thanks to augmented reality. This implies that you may select the tactics most likely to reduce the risks for any particular collection of options.

2. In real time, AR also adds variation and changes to games. It would be monotonous to play a game like Super Mario Brothers where the characters always move in the same way. A game that allows for far greater character movement freedom is significantly more fun.

3. We can engage in multidimensional play thanks to AR. We can move forward, backward, up, and side to side in the real world, but we typically cannot do this in a game, as we all know.

4. AR games may be cooperative. For instance, you can talk to your buddies about your game experience. Additionally, you can work together with them in some way. AR is particularly exciting because it combines the actual environment with virtual objects that you can interact with. Most games today only utilize your camera's eye perspective. However, picture a situation in which the whole room was the game; you could move around and interact with objects, and the game would change.

How is Metaverse different from Virtual Reality? | Sanjay Pasari

A big announcement by Mark Zuckerberg that Facebook would become Meta in October 2021.

An item is said to be Meta when it refers to itself. However, it also appears to be shorthand for the metaverse.

The obvious question, "What precisely is a metaverse?" was asked in response to this statement, along with skepticism and intrigue. Although it includes virtual reality and has a similar sound, the concept is not nearly the same.

Explain Metaverse?

The idea of a metaverse has existed for some time. However, it's something that a lot of people are just now becoming aware of.

The book Snow Crash by Neal Stephenson, which was first released in 1992, is where the phrase first appeared. The metaverse in the book is a shared virtual environment that combines virtual reality, augmented reality, and the internet.

According to a professor of IIT Bangalore, Sid, “the concept of a metaverse that Facebook and other internet corporations have recently unveiled. It's simply a new version of the internet that focuses more of an emphasis on virtual worlds, however the precise description seems to vary depending on who is speaking”.  

You will access information through exploring a virtual environment with the option of using both virtual and augmented reality, as opposed to viewing websites using a browser.

Difference between Metaverse and Virtual Reality

If you are one confuse Metaverse with VR and think both are the same then you need to read the below paragraphs to discriminate between both digital realties.

1: Virtual reality is well explained but Metaverse

The biggest distinction between the metaverse and virtual reality is that while VR is now generally understood, the metaverse actually isn't.

The metaverse, in Mark Zuckerberg's words, is "an embodied internet" where "you are in the material rather than just seeing it," It was recently defined as "a persistent digital environment populated by digital twins of people, places, and objects" in a Microsoft announcement.

When compared to how we now comprehend virtual reality, these definitions are rather nebulous. Additionally, it's probable that even IT businesses themselves lack a comprehensive definition.

Facebook claims that the choice to rename was essential to creating the metaverse. They want a moniker that more accurately describes the project they were working on. However, it's not the sole justifiable explanation for doing so. Facebook has a reputation issue.

Another counterargument is that the term "metaverse" is nothing more than a catchphrase for technological advancements made to the current internet.

2: Virtual worlds are shared in the Metaverse

Internet users will have access to the shared virtual world known as the metaverse. Once more, it goes without saying that VR headsets already make it possible to accomplish this.

The metaverse's virtual world has a comparable sound to virtual reality applications now on the market.

Users are anticipated to be recognized by individual avatars that will communicate with one another in virtual spaces. They will also be able to buy or create virtual goods and settings, like NFTs.

The main distinction is that the metaverse seems to offer access to the whole internet, whereas existing virtual worlds have size restrictions.

3: Virtual Reality Will Provide Access to the Metaverse

You won't need to put on a VR headset to access the metaverse. However, it's anticipated that a significant portion of the service will be available to headset users.

This implies that the distinction between using virtual reality and utilizing the internet is likely to grow blurred. The usage of VR headgear for activities typically carried out on smartphones may begin.

VR will probably cease to be as specialized a product if the metaverse achieves the level of popularity that Facebook anticipates.

4: Metaverses are not limited to VR

In contrast, the metaverse will not be restricted to virtual reality, building on the previous premise. Instead, it will be available through both augmented reality and any internet-connected gadget you presently own.

This paves the way for a number of things that virtual reality itself cannot offer. For instance, augmented reality will make it possible to project elements of the metaverse into the physical world.

Additionally, virtual places will be created so that anybody, anywhere may access them without a headset.

5: Metaverse is much bigger than VR potentially

Today, virtual reality is employed in sports, rehabilitation, and education. However, it is still maybe best recognized as a kind of amusement.  

The metaverse sounds a lot more like a modernized version of the internet, at least in terms of scope. Since it's anticipated that it will alter how people work, access social media, and even browse the internet, it's doubtful that the metaverse will receive the same level of disregard that virtual reality did.

Future Ready AR Trends that create new hype in emerging Technology | Sanjay Pasari

One such cutting-edge technology that makes science fiction a reality is unquestionably augmented reality. Holograms are now all around us in the real world, much like in the Star Wars and Marvel films, creating a unique immersive experience that goes beyond simple entertainment. Today, augmented reality is a powerful tool for business.

Augmented reality is employed in a variety of different industries, including retail, commerce, gaming, healthcare, and even the military, to address a variety of business difficulties. To understand the direction the industry is going, it's critical to keep an eye on these technologies.  

1: A deep dive in Metaverse Technology

You probably don't find it surprising that augmented reality is being utilized in conjunction with other metaverse technologies. Since Facebook changed its name to "Meta," the metaverse has bombarded the news media. Dismantling the partitions between the virtual and real worlds is one of the objectives of metaverse technology. Due to the ability of augmented reality to show virtual items that are integrated into our actual environment, both consumers and companies may benefit from this technology.

All of us are well-informed with the technology of AVATAR, well of course this isn’t the emerging technology I am talking about. The new catch here is how the app enables users to import their avatar from other platforms and use it in augmented reality. This technique may be applied in the future to better hybridize online meetings. An AR avatar of the individual might represent them in your meeting if one member of your team is using a VR headset and the rest of you are not.  

Recently, Meta upgraded its AR Spark Studio with a sophisticated engine that combines various sounds to produce sound effects. This enables developers to produce multi-sensory effects that let users immerse themselves in the augmented reality experience using both sight and sound. We may respond to user interaction with our AR effect by making sounds play.

2: It creates Magic when AR meets AI

Artificial intelligence and augmented reality are two distinct fields of technology. But given AR's requirements, it's not surprising that AI and AR get along well. Environment sensor data must be interpreted using complex algorithms. In comparison to a model created only by humans, AI can streamline that process and increase accuracy.

The application ClipDrop is an illustration of this in action. With the help of the software, users can instantly turn a physical thing into a 3D object for usage in applications like PowerPoint, Photoshop, Google Docs, and more. Real-world objects can also be imported into metaverse settings via 3D scanning. “Businesses could find that 3D scanning is a terrific method to expedite the process of selling products for virtual trial experiences” an optimistic thought by a businessman.

A further use of merging AI with AR is automatic design. An example of this technology in use is the app SketchAR. Using this software, users may doodle at will in AR. They can also use an AI to draw for them, though. Structures may be created swiftly by the AI. This demonstrates that utilizing the real world as the source environment, AI systems are capable of designing things in 3D space. This may indicate that AI may eventually be able to design and produce buildings for use in the actual world.

3: Mobile AR become the new Interest of users

Mobile devices have been one of the key platforms for distributing augmented reality experiences. The majority of customers own a mobile device, yet consumer adoption of AR headsets is still in its infancy. As a result, companies have discovered several ways to employ mobile devices for augmented reality. Over time, technology has also advanced substantially. 

Google’s priority is to give splendid experiences to its users through Google AR | Sanjay Pasari

The name of Google VR has changed to Google AR & VR as the company's immersive tech projects shift to augmented reality. At the yearly I/O Developer Conference, we were expecting to witness fresh innovations, but some of what Google unveiled today left us in awe.

A year ago, Facebook made a lot of noise about the camera being the first AR gadget. But what we witnessed in Google's live augmented reality demonstrations cemented Mountain View's position in the future of augmentation.

What is Google AR- Augmented Reality?

Later this spring, new applications will also be able to use the updated Google AR capabilities. The demo using the AR Streetview mode on your phone coupled with Google Maps was the most impressive. Instead of utilizing the blue dot finder, which is not always reliable in densely populated metropolitan areas, you may acquire detailed instructions by using the camera on your smartphone. It was a crazy presentation of the future of Google's computer vision technology, and the crowd, which was primarily made up of developers, applauded.

While looking at the functionality, an AR user, Siddharth says, “it demonstrated how AR will be embraced—through the applications we now use. When immersive technology blends into the background of our daily lives, it will seem the most authentic”. The same is true for virtual reality, which is why we adore our headsets but can't wait for them to become as small as a pair of goggles.

When Google's AR Map launches, presuming it is more than just a proof of concept, remains unknown. TechCrunch noted in their statement, “There are a lot of moving parts here too, naturally. In order to sync up to a display like this, the map is going to have to get things just right — and anyone who’s ever walked through the city streets on Maps knows how often that can misfire. That’s likely a big part of the reason Google wasn’t really willing to share specifics with regards to timing. For now, we just have to assume this is a sort of proof of concept — along with the fun little fox walking guy the company trotted out that had shades of a certain Johnny Cash-voiced coyote.”  

The ability to copy text from real-world items and photographs was the function I found most impressive. Along with object identification, it appeared as though the world was being consumed by digital technology. We barely ever used Google Lens because it relied on Google Photos until recently (outside of a quick example here and there). But Google Lens really opens up the AR realm when it operates through the camera.

By “making computing operate more like we do,” VR and AR allow us to experience computing more realistically "as stated by Clay Bavor, vice president of Google's virtual and augmented reality division. According to Bavor, AR puts computers into your reality and enables you to engage with digital information in your environment, while VR can transport you, enabling you to not only view a location but also experience what it's like to be there.

After watching Google, I/O and Microsoft's Build conference, we were astounded by the rate of advancement in AI, Machine Learning, and Computer Vision. There was a breathtaking demonstration of Google Duplex, which will be able to place calls on your behalf using genuine speech. On Google's AI Blog, you can hear sound clips from Google Assistant calls. Additionally, consider what became of the Turing test while you're at it.

Google AR and VR will create new Realm together

A significant portion of the technology underlying the new AR capabilities will influence advances in VR. VR manipulates our senses as a media format. We enter a completely new domain once we start having actual dialogues with digital avatars. Our present VR experiences will eventually resemble static, basic webpages from the early days of the Web.

There is still a lot to learn during the remaining two days of the I/O conference. We had the impression that we were walking off a cliff and into the unknown when seeing the AR Maps and Google Duplex demos today. This is the world of the future, a world where computers are immersive, spatial, and intelligent.

Indian Government Schemes: A initiative towards AR & VR Startups | Sanjay Pasari

With several unicorns appearing in less than ten years, India has recently been swept up in the startup mania. Their rapid growth has had a significant impact on the entire nation and rekindled a dormant entrepreneurial spirit. Top educational institutions like IIM, IIT, and NIFT have started their own incubator and accelerator programs, demonstrating that they are not immune to this tsunami.

An admirer of government initiative says, “the government has taken notice of this heightened interest in supporting the next generation of tech innovators and leaders”. The Ministry of Industry recently confirmed its support for NIFT Kangra in establishing an incubator at the school as an addition to the campus's cutting-edge AR/VR design studio.

With the exception of a few metropolitan areas, emerging technologies like AR and VR have had difficulty gaining traction in Indian marketplaces due to the low levels of digital literacy in the nation. The adoption of these technologies has been further hindered by low per capita income and overall market volatility, making the market only welcoming to entrepreneurs and investors with a high tolerance for risk.

Support from institutions and organizations indicates the end of this ambiguity. Government agencies are seeing how AR/VR technology are transforming daily life and are responding with their own programs to promote change across India.

AR & VR Scheme implemented by Government  

The Indian government has taken a keen interest in building the nation's eGovernance infrastructure since the flagship Aadhaar project, which aims to create shared database stacks of public information in order to better dispense services. This is done to increase the reach and effectiveness of its programs. As a result, the nation's digital literacy has significantly increased, with street sellers embracing wallets and a brand-new generation of micro investors and speculators.

The Ministry of Electronics and Information Technology (MeitY) has introduced "Digital India," an effort assisting tech-based SMEs and startups in their endeavours, to lead the country's digitalization push. The current Prime Minister's ambitious ambition is to secure for India a trillion-dollar chunk of the global digital economy.

State-level initiatives are aiming to develop entrepreneurs and investors while MeitY concentrates on digital literacy across the nation.

The VARCoE program by the government of Odisha is one such project that supports the expanding tech sector. The VARCoE plan, which aims to establish IIT Bhubaneshwar into a virtual reality center, is a significant indication of state officials' faith in the potential of ARVR technology. Many other governmental entities have quickly followed in Odisha's footsteps, a development with significant ramifications for both consumers and producers.

AR & VR Future in India

India will have a massive 700 million Internet users by 2021, up from just 30 million in 2011. State-sponsored digital initiatives are creating the conditions for investors and entrepreneurs to take a risk, together with the rising awareness of AR/VR technology and the enhanced ease of doing business in the nation. There are 250 AR/VR startups in the country right now, and there will be many more. Proptech, Edutech, and virtual conferencing are among the many industries they offer services in.

Offerings like NextMeet are bridging the vacuum left by video conferencing technologies, particularly in the virtual events and conferencing area. These mass-market products are a perfect illustration of how a vibrant startup ecosystem can encourage user-centric innovation across disciplines by completing the immersive experience of a VR-compatible 3D platform with spatial audio and avatar-based UI.

State governments are attempting to position themselves as leaders of the AR/VR revolution as market rivalry intensifies. These developments are giving consumers more control by presenting them with more alternatives and chances every day. In India, it is a thrilling moment to be an ARVR lover, all things considered. 

How AR VR establishing its foot in the business world? | Sanjay Pasari

Virtual and augmented realities are two essential elements for organizations nowadays. Due to AR and VR, many business ventures are improving.  The market for augmented, virtual, and mixed reality is anticipated to reach $30.7 billion in 2021 and be close to $300 billion by 2024, according to Statista.

These two technologies have had a wide range of effects on many companies' environment in 2021. You'll be compelled to combine the two technologies into your daily operations as software becomes more widely available and hardware prices decrease. As Sushant, a software engineer in an advertisement company says, “Virtual and augmented reality technologies will bring about a corporate revolution in the upcoming years. You should link your company with technology if you want it to stand the test of time.”

To comprehend these changes, you'll need both your eyes and your imagination. So, let’s get to the topic right away.

How are Businesses using AR?

Applications for augmented reality (AR) seem to be heading toward more practical commercial applications. For instance, the sportswear brand Lacoste has a smartphone app that enables clients to examine the shoes of their choice while shopping in-store. The app shows product information, custom sizes, and how the shoes would appear on customers.

In conjunction with their 2018 Winter Olympics coverage, The New York Times released an augmented reality app that allowed users to bring up athletes on-screen to describe their strategies in real time.

Additionally, businesses like Warby Parker and IKEA expand AR experiences without the need for specialized gear. Warby Parker offers virtual eyeglass try-ons while IKEA offers virtual furniture assembly in rooms.

So, if you want to integrate this state-of-the-art technology into your operational procedures, you may work with AR developers that have the necessary experience.

How are businesses using VR?  

Virtual reality is becoming a serious industry in the era we live in. VR gadgets are produced by tech behemoths like Google, Facebook, Samsung, HTC, Huawei, and many others.

The most popular way to experience VR has been through smartphones and headsets for a few years. Customers have found it to be the most convenient method to test virtual reality.

The market for virtual reality is far more established than the one for augmented reality at the moment. The hardware platforms and software tools needed to build a compelling VR experience are now accessible.

Contribution of AR and VR to the Business World

In addition to being used for gaming, storytelling, and other forms of entertainment, augmented reality and virtual reality also provide a number of commercial opportunities. How we create goods, conduct meetings, interact with clients, and other things are already changing because of technology.

1: Manufacturing Business

Almost every step of the design and manufacturing process, as well as the ongoing maintenance and repair of the goods, might make use of augmented and virtual reality. Engineers and designers may create items using AR and VR in the actual area in which they will be utilized. Technology enables consideration of all elements, characteristics, or limitations. It is possible to test, evaluate, and simulate designed items in order to take a variety of elements into account when they are used throughout time. The manufacture of modern items is complicated by their constant increase in complexity. The correct time-sensitive information regarding production operations may be given to industrial personnel via augmented reality apps. When combined with reality, digital content enhances productivity and streamlines the manufacturing process.

2: Retail Business

Both traditional trading methods and e-trading platforms are altered by AR. The emphasis now is on using the potential of technology to improve and personalize consumers' perceptions of their purchases, their experiences, and their pleasure, as well as to increase the interactivity of their shopping experiences. Utilizing virtual fitting rooms was the first step in utilizing AR and VR to boost client engagement and encourage online orders and transactions. Virtual fitting rooms where clients may virtually try on products are made possible by AR and VR technologies.

3: Healthcare Sector

A variety of factors, including how medical students study the human body and conference chat for medical consultation, are influenced by augmented reality in the field of health care. Since the technology enables doctors to "look" into a patient without making an incision, it is already being used to lessen the invasiveness of surgeries. Applications for augmented reality and virtual reality have also established a solid name in counselling therapies that support patients' participation in rehabilitation, enhance pain management, and manage diseases like post-traumatic stress disorder (PTSD).

4: Logistics Sector

Running warehouses requires a number of significant improvements to worker safety and productivity. AR applications help warehouse workers locate items securely and swiftly and prepare them for transportation. The item is sent to a specified location for packaging and shipping after being removed from the inventory list by the warehouse system. According to reports, General Electric's use of AR-based technology has increased productivity across seven of its business areas. Since employees did not need to consult a workstation, warehouse order fulfilment duties were finished 46% quicker. They did little more than access inventory data on their smart glasses.

5: Tourism Sector

The goal of the tourist sector is to provide market experiences and priceless memories. By enhancing visitor experiences and attracting more visitors, augmented and virtual reality significantly aids in reaching these objectives. Users may choose the finest place by experiencing it as closely to reality as possible thanks to technology. Additionally, the technology enhances and enhances visitors' entire experience. Customers may quickly and easily obtain information that is essential to their enjoyment and safety by using augmented reality.  

6: Advertisement Sector

The development of interactive advertising campaigns that grab consumers' attention and encourage involvement is made possible in part by augmented reality. Virtual or augmented reality is the ideal technique for boosting sales. With the inclusion of 3D pictures, print items can become interactive, or they can be improved with animations or movies. According to a software engineer in an Advertisement company, “users can examine items from every angle thanks to the technology”. When a user can test a product outside of an artificial commercial atmosphere, it becomes more personal. Customers are able to make actual purchases thanks to the customization of the items and the interactive features. On the other hand, encouraging users and goods to form an emotional bond encourages consumers to share their experiences with friends, family, coworkers, and the public via social media.